Vietnam is launching a campaign name "Live fully in Vietnam" as it welcomes international tourists back into the country.
Paradise Group to open Vietnamese restaurants overseas
After unveiling a second HOME restaurant in Hanoi this month and its first Ngon Villa in Hoi An in late September, Paradise Vietnam will open three dining venues internationally, in Hainan, Guangzhou and Singapore, during the first quarter of 2019. “Vietnamese cuisine is famous the world over due to its freshness, variety and balance of flavors,” said Mr. Nguyen Cao Son, Paradise’s chief operating officer. “We’re bringing further zest to the global culinary arena by peppering it with our cozy-yet-classy Vietnamese dining experience, underscored by fresh produce of exceptional quality.”
The dining establishments join Paradise’s burgeoning restaurant portfolio stretching from Vietnam’s north, with the original HOME Hanoi, Ngon Villa Hanoi, and 1958 in Ha Long Bay, to Ngon Villa Danang and HOME Hoi An on the central coast and MAM Vietnamese Restaurant, HOME Finest Saigon, and Chopsticks Saigon in the south. In addition to Singapore and mainland China, Paradise Vietnam, which was founded in 2008 as a Ha Long Bay cruise operator, harbors ambitions to launch its HOME and Ngon Villa restaurants in other major cities worldwide, including Hong Kong, Bangkok and Moscow.
“We expanded our group beyond the Ha Long region to other parts of Vietnam with our restaurants, so it’s only fitting we extend our reach globally through our flair for authentic Vietnamese cuisine,” Mr. Son added.
Following in the footsteps of Paradise Vietnam’s debut restaurant HOME Hanoi in 2016, HOME Moc is also housed in a revamped historic villa. Located at 31 Van Ho 2, it too is inspired by home cooking amid homely environs, concocting traditional Vietnamese classics with a contemporary twist made from fresh herbs, crunchy vegetables, fresh seafood, and tender meat.
Only a stone’s throw away from the famed Thu Bon River in the heart of the UNESCO World Heritage-listed Hoi An ancient town, the new Ngon Villa Hoi An seats up to 110 diners across two floors in a refurbished historic villa tucked down an alleyway at 12/9 Bach Dang. Like its predecessors in Hanoi and Da Nang, Ngon Villa Hoi An serves up delectable a la carte and all you can eat menus as well as an extensive wine list and imaginative cocktails. Paradise Vietnam’s restaurants consistently rank among the top 10 dining venues in their respective destinations on TripAdvisor.
Since its launch a decade ago, Paradise Group has become one of Vietnam’s leading providers of luxury hospitality services. Other brands under the Paradise umbrella include Paradise Cruises, Paradise Suites Hotel, and Paradise Trend Hotel, all in Ha Long Bay.
Update day: 09/11/2018
Update day: 09/11/2018
